In the third of four awards ceremonies taking place at Cannes Lions, the winners of the Cyber, Design, Press and Radio Lions were unveiled.
Design Lions attracted in 2013 a total of 2373 entries, the Cyber Lions received 2627 submissions, Radio saw 1552 and entries totalled 5711 in the Press Lions.
Cyber jury, led by Bob Greenberg, shortlisted 196 entries from which they have awarded 17 Gold, 25 Silver and 49 Bronze Lions. In the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft category, Pereira & O’Dell San Francisco took one of the two Grands Prix for their entry ‘The Beauty Inside’, created for Intel + Toshiba. Draftfcb New York picked up the Grand Prix in the Viral category for Oreo’s ‘Oreo Daily Twist’.
After shortlisting 234 entries, Design Grand Prix was awarded by the jury to Serviceplan Munich for their entry for Auchan ‘The Selfscan Report’. 23 gold, 50 silver and 64 bronze Lions were also awarded. Presiding over the Jury was Mary Lewis, Creative Director, Founding Partner, Lewis Moberley.
With Jury President Marcello Serpa, Partner, CCO, AlmapBBDO, heading up the Press Lions judging, the jury shortlisted 497 entries and awarded a total of 24 Gold, 37 Silver and 47 Bronze Lions. They chose to award the Grand Prix to TBWA\Media Arts Lab, Los Angeles, for their Apple ipad mini campaign, ‘Time’, ‘Surfer’, ‘Wired Magazine’, ‘New Yorker’ and ‘Wallpaper’.
In the Radio Lions category McCann Melbourne took home their third Grand Prix for ‘Dumb Ways to Die 3 Minute Version’ created for Metro Trains. With Ralph van Dijk, Founding Creative Director, Eardrum, as their President, the jury shortlisted 163 entries and went onto award 12 Gold, 14 Silver and 20 Bronze Lions.
During the ceremony, the prestigious Media Person of the Year award was presented to Salar Kamangar, CEO of YouTube, in recognition of his leadership of the global video community.
Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Mexico took the gold print medal, with Russia taking gold for their cyber entry and Romania accepting the gold design medal.