A “So Good” session for Bucharest students, from GolinHarris and KFC

Advertising, Guerilla, Marketing, PR

“So Good patrol is watching your door! Show us you are a KFC fan, download the visual, stick it on the student residence’s door and KFC might surprise you with Fillet Bites right during the exams” – this was the announcement given to Bucharest’s students that KFC team and GolinHarris will surprise them and offer them a delicious lunch with Fillet Bites, to make the exams pass easier.

GolinHarris developed So Good patrol concept for students, implementing a Facebook app where a sticker was offered to the students.

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The concept of the entire So Good platform, developed by GolinHarris, includes more nice activations and this is just one of them. Students are an important target for KFC, so we are happy we could help them, making their day better

Monica Eftimie,

Chief Marketing Officer KFC.

So Good communication platform is built as an integrated communication platform (…) We had this insight about the students in session, that need to take a break from preparing for exams, so KFC came to them, offering a refresh moment

Monica Botez,

Head of Corporate Division, GolinHarris.

The app was online in June (5-19) and had 3,000 unique visitors in 2 weeks.

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