Andreea Marin – most publicized Romanian celebrity in print for 2nd month in a row

Media, Studies

Andreea Marin and Victor Becali continued, for a second month in a row, to top the rankings of the most publicized celebrities in Romanian printed press, mediaTRUST reports.

Andreea Marin had 91 mentions, followed by Bianca Dragusanu (64) and Nicoleta Luciu (61), followed by Gabriela Cristea and Anamaria Prodan and Monica Gabor.

Gigi Becali continues to lead the top of the most publicized male celebrities in the print press, with 861 mentions, followed by Laurentiu Reghecampf (274) and Victor Piturca (197).

When it comes of magazine covers, the most popular were Gigi Becali (136), Mitica Dragomir (35) and Mircea Sandu (32), followed by Victor Piturca (32), Laurentiu Reghecampf (26) and George Copos (21).

mediaTRUST report analyzes the Romanian celebrities’ popularity level based on their media exposure. The research also provides data on the advertising value equivalent (one of the indicators reflecting the efficiency of analyzed information) of each celebrity in the media. The analysis covered printed publications to have appeared between May 15, 2013 and June 14, 2013, monitored by mediaTRUST.

mediaTRUST Romania was established in 1999 and provides monitoring services to Romanian and foreign companies. Since 2004, the company has been a member of FIBEP, the main international organization monitoring agencies, and since October 2010 has been 100% owned by IMM – Institute of Media Monitoring Poland. Clients come from various sectors of the market, from finance to telecommunications, IT, pharmaceutical, energy, natural gas, oil, education, sports, culture, entertainment, politics.