the Syndicate signs the new image TV commercial for Bramac, that has as main star the army of Bramac soldiers that have to face rain and ice rain. As usual, Bramac acts as an unitary and unbeatable system, so any effort from enemies is in vain.
From idea to the execution, it was a real adventure to personify nature phenomena. We focused on each detail, from mimic to used weapons and the result is, from my perspective, a spectacular one
Creative Director the Syndicate
We stayed in the same communication territory that we set since 2010, but this time we chose for everything to be more dramatic and to be more clearly highlighted. Everything is intense, music is specially composed to underline the action on the battle field, everything is big, wide, a real epic scene
Head of Strategy the Syndicate.
The ad was on air between June 6th – July 12th, on Antena 3, , Etno TV, AXN, Discovery, Sport.ro, TVR 1, Kanal D, with the campaign also including POSM, specialized print and online.