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Danone Romania appoints Image PR to handle its communication account

July 25, 2013September 11, 2013 Cristina Blanaru Business, PR

Danone Romania appointed Image Public Relations (Image PR) to handle its communication account after a pitch that was attended by some of the most important PR agencies on the Romanian market.

For its new client, leader on Romanian dairy products market, Image PR will provide strategic communication consultancy services, brand and corporate communication, media and KOL relations, events organizing and special projects.

Image PR already handled 2 launches for Danone that consisted in 2 events with journalists and bloggers that announced the launch of “Activia Summer” campaign and 2 new flavors for Activia Light to drink (with raspberry and Pineapple& mandarin), but also the launch for OIKOS, a new yogurt brand of Greek inspiration from Danone.

We are happy to add Image PR on the list of our partners, at the end of a complex and difficult pitch, that covered both the tactical zone and the strategic one. I am convinced that we will work very well together and with results, starting from the formula of quality for company’s communication, of transparency and respect

Cristina Popescu,

Corporate Communication Manager Danone South-Eastern Europe

We wanted for a long time to complete our clients’ portfolio with a dairy producer and we are happy to work today with the very leader of this market, Danone. We are convinced that, with the strategic expertise we accumulated over our 18 years of activity, we will contribute to achieving the business objectives of our new client

Alexandru Paius,

Senior Partner Image PR.

Image PR is a Romanian independent PR firm and one of the leaders of Romanian communication market. Its reputation is based on its over 18 years of strategic consultancy offered to the clients, quality of services and the results of the developed communication campaigns.

Tagged account Alexandru Paius communication Cristina Popescu Danone Romania Image PR pitch PR

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