adidas today launched a new campaign in Madrid together with Mesut Ozil in order to welcome the world-class football player to the adidas family.
The campaign – “Welcoming Mesut to the family” – shows the player in a commercial with football greats such as Bastian Schweinsteiger, Kaka, Philipp Lahm, Manuel Neuer, Zinedine Zidane, Thomas Müller and Marcelo – all of them adidas players who are seen in the clip giving Mesut Özil a friendly welcome to the family.
The campaign, developed by the Berlin-based advertising agency dieckertschmidt, will be launched immediately, predominantly via digital media and primarily through the adidas social media channels, such as Facebook and YouTube. Numerous adidas athletes will also add the slogan “Mesut is my brother” to their Facebook profiles.
Mesut Ozil is one of the most talented football players in the world and a record holder when it comes to social media. He is the only German to have exceeded the 10M mark on Facebook (10.8M fans) and has 2.8M followers on Twitter.
The 24-year-old had already signed a long-term contract with adidas in July covering joint advertising and PR activities. The midfield player will also bring his experience and knowledge to the development of football boots at adidas. In keeping with his style of play, Özil wears the latest model of the Predator football boot, giving him perfect ball control in every situation.