Grayling makes a series of changes within the company

Business, PR

Global communication network Grayling announced ambitious changes to the company’s brand, core offering and growth strategy, punctuated by bold new livery and a new website. The company continues to offer a full range of communications services in its 53 offices worldwide, but it will enhance its offering focusing on data-driven insights, rapid activation, and technology-led solutions.

The communications business has become a technology business (…) Successful firms of the future will be masters of Big Data, able to tease out insights that drive game-winning strategies for clients. We’re building that firm today.

Pete Pedersen

Global Chief Executive Officer

Pete Pedersen - Grayling

Grayling already uses a range of sophisticated data analytics platforms, including its own proprietary tools. The insights obtained via those tools have helped company’s clients solve complex policy issues, attract consumer attention, bolster corporate reputations, and engage with stakeholders in powerful new ways.

Data-driven insights are important (…) but having the ability to execute programs quickly, across multiple channels, and on a global scale is how we’ll really deliver value to clients.

Pete Pedersen

Besides Europe and Middle East, Grayling also announced changes in its US operation in order to give the firm significantly enhanced capabilities in the States. DutkoGrayling’s five offices will rebrand to Grayling and fold into the consolidated operation, while Atomic (a Grayling agency) will work seamlessly alongside Grayling when driven by client need.

The moves in the US complement company’s recent changes in Asia including a partnership with Asia’s largest communications consultancy, BlueFocus.  In January 2014, industry veteran Bob Pickard will become Huntsworth’s regional CEO, Asia Pacific.  Grayling’s regional structure also includes Grayling UK, led by Alison Clarke; Grayling Western Europe, led by Wolfgang Lang; Grayling Middle East, Turkey and Africa, led by Loretta Ahmed; and Grayling CEE & Russia, led by Jan Simunek.

Grayling is a leading global communications network founded in 1981 to deliver data-driven strategies for Public Relations, Government Affairs, Investor Relations and Event Management. Grayling operates from 53 offices in 26 countries worldwide across Europe, North America, the Middle East and Asia. The firm has clients across multiple sectors including Energy, Environment & Sustainability; Healthcare; Technology & Telecommunications; Consumer Brands; Financial Services; Transport & Logistics and Government & Public Sector.

Huntsworth plc is a world-class global public relations and integrated healthcare communications group and has 4 main consultancy brands: Citigate – financial brand, Grayling – consultancy, Huntsworth Health – integrated healthcare communications specialists and Red – multi-specialist PR consultancies