Brainient to provide interactive videos to ITV via Ad Explore

Advertising, Digital & Media, Media

Brainient signed a partnership with ITV, largest commercial TV network in UK and one of the largest in Europe, in order to provide the company interactive videos to ITV.

As Emi Gal writes on his blog, the association is a sign that interactive video formats are now mainstream and broadcasters like ITV are doubling down on interactive formats.

ITV announced, in a press release, that it launches a new Ad Explore functionality for ITV Player audiences, with a Thinkbox campaign to start on 16 September 2013.

As ITV’s press release states, ITV Commercial closed a partnership with UK-based interactive video company Brainient to build and deliver new functionality for the premium VoD format as well as provide comprehensive analytics and insight capabilities for each campaign.

The new functionality for ITV’s Ad Explore format will launch next week, offering advertisers a variety of bespoke interactive templates to best showcase their brand, product or service. Each template allows for interactive overlay allowing viewers to interact with brands, including seamless click-to-purchase capabilities, whilst the underlying video advertisement continues to play.

Ad Explore has proved to be a great success for ITV – since launch, we have seen average interaction rates of 4%, with the most successful creatives above 15%. We are very excited to be able to offer an extended suite of interactive formats and believe the next generation of Ad Explore is an attractive, affordable and effective solution for brands.

 Jon Block,

Controller of Commercial Digital Products ITV

We are thrilled that ITV, Britain’s largest commercial television network, has chosen Brainient as their exclusive interactive video formats provider. It’s a testament to our team’s ability to deliver interactive video solutions at scale. We look forward to supporting ITV in their interactive video initiatives going forward.

Emi Gal,

Founder & CEO Brainient