Volksbank and BBDO Group romania launched a new campaign that continues building on the communication platform the financial institution launched in 2011 and that encourages people to rediscover simple joys.
After, in the start of the year, Volksbank chose a more pragmatic approach, saluting the way people became more balanced and attentive in their choices, the new communication campaign continues to encourage a wise way of making decisions.
The communication campaign runs under the slogan “At Volksbank, we believe joys are as valuable no matter how much you chose to invest in them” and started on September 18th. The communication mix includes TV, radio, print, online, OOH and brings in the spotlight 2 new products the bank makes available for its clients
The new campaign started from a reality-check. We wished to continue to be relevant for our clients, that is why we tried the simple joys philosophy in a difficult economic context, via more quantitative and qualitative studies we made during the first half of the year. That’s how we reached to the insight that it doesn’t cost a lot to enjoy something. We continue this way to talk about joys with a more integrated execution, more adequate to the social and economic moment we are living now
Marketing Director Volksbank Romania
The teams that worked on the campaign included
- BBDO Group Romania: Alex Strimbeanu – Creative Director, Andreea Popa – Copywriter, Razvan Alexandrescu – Art Director, Alecsandra Roman – Strategic Planner, Ioana Ghilerdea – Group Account Director, Bogdan Tanculescu – Account Manager, Iulia Manolachi – Account Executive, Razvan Pacuraru – AVF Producer, Mirabela Pricopi – Group Account Director, Gabriel Barbu – Account Manager and Alina Moldovan – Digital Strategic Thinker
- Volksbank Romania: Alfred Borcan – Marketing Director, Camelia Tanase – Marketing Manager, Adrian Patarlageanu – Media Manager, Iuliana Pacesila – Senior Communication Specialist, Iuliana Duta – Marketing Specialist, Dragos Radu – Marketing Specialist