“A good plan” – a new communication campaign from Kruk Romania

Business, Creativity

Kruk Romania launched a new communication campaign, “A good plan”, that employs messages and tactics aimed to help people with debts to draft a plan to get rid of those and encourages them to contact their creditors and sign a payment agreement with convenient rates


TVCs are already broadcasted by the main Romanian TV stations since mid-September and presents portraits of people with debts that overcame limit situations and regain their calm and financial independence, following a good plan together with Kruk

The media-mix includes also advertorials in print, radio ads on Radio Romania Actualitati and Kiss FM and, for the first time, online. The campaign will run for 12 weeks, from September to November.

This campaign is supported by educational activities scheduled to take place in Iasi, Craiova, Timisoara and Cluj-Napoca and that will include life coaching sessions dedicated to the people with debts.