Starting this autumn, Wave Division joined United Way Romania’s partners in order to support organization’s projects in fields such as education, health and social integration.
The 1st project Wave worked together with United Way Romania was Bucharest International Marathon (October 5-6), where the agency provided the full needed logistic for the event, at United Way’s stand.
As the stand offered participants the possibility to make a photo and receive it printed as a souvenir, over 500 photos were printed and around 1,000 people visited United Way’s stand. The objective of the action was to promote among the present people a message about the importance of the education for the kids without material meanings.
Wave Division is a Romanian consumer engagement agency, active for 13 years on the market and with a network that covers 72 cities. It has expertise in in-store marketing, events management, shopper marketing, digital couponing, retail merchandising and youth marketing, generates annually over 18M interactions with consumers and worked, over the time, with clients such as Coca Cola, Covalact, Danone, Heineken, Hochland, Indesit, Interstar, Intersnack, L’Oreal, Macromex, McDonald’s, Mega Image, Procter&Gamble, Prodal, Real, Reckitt Benckiser, Royal Canin, Samsung, Strauss or Tetrapak.