Gemius: Samsung wins CEE mobile internet

Digital & Media, Mobile, Studies

Samsung is strengthening its position on the mobile market and already won the race with Apple in Serbia, Lithuania and Belarus, as a Gemius study shows.

The study involved countries from CEE in which Gemius measures traffic on websites (Belarus, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Lithuania, Latvia, Moldova, Poland, Serbia, Slovakia, Ukraine), with the data collected in August 2012 and 2013.

In all the analysed markets, Samsung noted increase in the mobile online traffic. What is even more interesting is the fact that internet users from Belarus, Lithuania and Serbia most often browse websites on the smartphones and tablets made by Samsung. In consequence, Gemius expects a major shake-up in Poland, Slovakia and Hungary, where the share in the mobile internet traffic generated from Samsung devices is gradually advancing to threaten the position of Apple .

Compared to August 2012, Apple consolidated its position on the Ukrainian and Moldovan markets, where the largest mobile traffic on websites comes from iPhone and iPad. The two devices are still most popular in Croatia, Czech Republic, Estonia and Latvia, but they are still loosing ground to Samsung.

Data from the CEE region reflects the trend of smartphone sales globally. Android-based devices are increasing and strengthening their position compared to the iOS-based ones, which have been remaining at steady level in the recent years. The race of vendors is led by Samsung, followed by Apple

Lauris Lietavietis,

Gemius online market expert.

Lietavietis also added that cheaper solutions provided by Samsung mid-range products have high sales potential and are strongly influencing producer’s share of the market.

The data used for the study came from, a website basing on Gemius internet sites traffic measurement results (gemiusTraffic). It is designed to serve as a source of accessible knowledge on the internet for those interested in being up-to-date on its development and the prevailing trends. The web site features, among others, popularity ratings for: web browsers, operating systems, mobile devices, Flash Player versions, screen resolution,  screen color settings, web directories, search engines, PC vs non-PC traffic, cookie files acceptance rate.