BTL campaign signed by Grup Sapte to promote new products under Tomi brand

Marketing

Tomi (an Orkla Foods Romania brand) and Grup Sapte are running a BTL campaign in Romania between October 11th and November 3rd in order to offer in store information related to the newest product category in Tomi’s portfolio, namely sweet and fine mustard.

The information and tasting campaign for Tomi Mustar takes place at national level, in the main supermarket chains, and is completed in Bucharest with a tasty offer: when buying any of the 2 types of mustard, the consumers will also receive a hot-dog made on the spot.

Tomi is one of the leading ketchup brands in Romania and is part of¬†Orkla Foods Romania’s portfolio. On Romanian market, Orkla also produces margarine (Wiesana, Linco, Unirea), ketchup (Tomi, La Minut), pate (Ardealul, Bunatati de la Bunica, La Minut), but also mustard, sauces for pasta and frozen doe. The company is a subsidiary of the Norwegian¬†Orkla.

Grup Sapte is a BTL integrated communication agency with 14 years of experience on the Romanian market. The agency provides services such as sales support, shopper marketing and events marketing and has among its clients Beiersdorf, Agricola, Staropramen, Mondelez, Unilever, BIC and Alexandrion Group Romania.