Romanian pastel developed “Health has good taste” to promote healthy food in schools

Romanian independent agency pastel and XXL Mega Discount developed “Health has a good taste” in order to promote healthy food in schools. The campaign covered 6 towns in Romania, namely Buzau, Braila, Galati, Brasov ,Targoviste and Bucuresti.

The campaign targeted the pupils in IV-VII grades, that participated to open hours and had the opportunity to ask and get info on healthy food from the doctor Alina Condoiu.

To make the hours more attractive, the pupils were involved in more games: a sandwich-making workshop, a guess game with fruits and vegetables and so on.

Health has a good taste was a project in which we got involved dearly, together with our partners, XXL Mega Discount. The entire concept was built around the experience idea. The children learned by experimenting what healthy food is, making delicious sandwiches (…) We tried and also managed, with the workshop, to transmit them the joy of preparing themselves a snac

Dana Nae Popa,

realistic managing partner & business developer pastel.

Working together with pastel was a good choice and we are happy to have close to us a team that understands and completes the strategic approach of the campaign in the smallest details, no matter the complexity of the project

Monica Coman,

Deputy Marketing Manager XXL Mega Discount.

pastel’s team working on this campaign included Madalina Ivan, positive account, Lucian Rosu, highly accurate dtp, Mihaela Pipirig, optimistic account executive, Claudia Popa, cheerful copywriter.