GolinHarris Romania handled the launch of the new Mercedes-Benz Sprinter in Romania, creating an innovative digital experience, a visual travel in time and engagement with the brand
The leader and pioneer position within the category imposes certain standards, both when it comes of business and when it comes of communication. I was glad to see that GolinHarris, our PR agency, understood so well what we wanted from this event and came up with proposals that managed to relay, in an innovative way, an important attribute for Sprinter: innovation
Sales & Marketing Manager – Vans division, Mercedes-Benz.
Even since the launch, innovation was a defining element for Mercedes-Benz Sprinter. To highlight the innovative nature of Sprinter, GolinHarris developed a launch event meant to offer journalists a totally different experience compared to a normal press conference.
The Best Sprinter Ever – this is the positioning of the new Mercedes-Benz Sprinter. A very strong affirmation – totally justified – demanded a different launch event. Because seeing is believing, we wanted to offer journalists a tour of Sprinter’s history, transforming them into witnesses for each innovation introduced by this brand in its category. Augmented Reality tech helped us to bring to life representative models from ‘50s, ‘70s and ’90s. This is how we discovered together the new Sprinter – undisputed leader in its category
Senior Manager, Consumer Division.
Mobile Works team developed technologically the AR app and supervised the implementation at the launch event.
The reaction of the guest to the AR activation said more than 1,000 words. We managed to surprise them by bringing to the launch event the most important Sprinter models of all times
Senior Account Executive Mobile Works.