SeniorHyper launched Orbit Chef, a new Facebook app for Orbit Romania, part of brand’s digital communication strategy for 2013
“You think you know what a break up goes with? Do you manage the technique of preparing a ‘Good Bye’ and you can serve it in the shortest time, a la carte? Come win prizes and the title of Orbit Chef in a show well spiced up with Good Bye moments” – this is the invitation launched by the app and those who enter the competition must discover the ingredients in the composition of each dish so they can afterwards remove the rests with Orbit and say good bye to them. Those who manage to completely break up with the rests of food are receiving points, increasing their chances to a prize.
Orbit Chef app, together with Adio Show, is part of the digital creative platform created by SeniorHyper in 2013, Break up TV, a space where all brands activations are happening.
Orbit Chef is a new beautiful idea of the creatives from SeniorHyper, part of an integrated concept we welcome with enthusiasm from the very start. The apps developed until now sticked well with the social media consumers and, as an important part of our target is active online, we love to offer them entertainment, besides a quality product
Senior Brand Manager Balkan East.
SeniorHyper team managed, from digital point of view, the campaign made by Orbit Romania in 2013. “Say good bye to the rests of food”. We liked to work on this project that starts from a simple and fun idea and the games proposed within the apps are funny themselves and keep brand’s message
Creative Director SeniorHyper