SeniorHyper made a teasing online to announce the launch of Black Friday 2013 campaign in Orange Romania’s online store. The digital strategy includes a Facebook app with 3 games and the tagline “not being patient is awarded”. The games are available on Orange Romania’s Facebook page
The communication for the project was online, with standard and interactive banners, but also via Facebook Ads. The media was handled by Initiative
Teams working on the campaign included:
- Seniorhyper: Vasile Alboiu (Creative Director), Alin Marghidanu (Group Creative Director), Sorin Craciun (Art Director), Ellie Haddad (Art Director), Alexandra Ivan (Client Service Director), Madalina Barbu (Senior Account Manager), Nicoleta Stanciu (Senior Account Executive), Ionut Ciubotariu (Director of Operations), Alex Hertog (Project Manager), Teo Onicel (Team leader Action Script), Stefan Zibilianu (Team leader Web development), Emil Gheorghe (Action Script Developer), Daniel Pisica (Web-design Team Leader), Sorin Onicel (Web-Designer), George Bokor (Senior Web-Designer).
- Initiative Media: Andreea Chiorean (Digital Media Planner), Alina Gruianu (Account Director & Head of Unit).
- Orange: Flavia Cozma (Online Communication Specialist), Anca Stancov (Head of Media), Mirela Bosoi (Head of Brand & Communication).