Gav signs the most recent integrated campaign for Selgros Cash&Carry Romania


Romanian Gav signs the most recent integrated communication campaign for Selgros Cash& Carry Romania, a campaign that started in January, under the tagline “One way to solve it all”.

The campaign created and produced by GAV includes TV, radio and digital executions.

Following a pitch organized in December, GAV took over Selgros’ communication and manages the creative side and the communication strategy, leading a team of partner agencies reunited to offer the company a complete services portfolio. The media is handled by Mediacom, while PR communication and events management are managed by Free Communication.

Selgros enters a new stage of communication, in a very competitive market context. We are a company that built thoroughly and without excesses a brand and a business. And we will continue to do so in the future also. But we want to tell more about us. We entrusted GAV with the mission to present us in a manner that would suit us and our clients

Pia Krauss,

Marketing Manager Selgros  Cash& Carry Romania.

It is a campaign with multiple creative executions – different sides of normality and of the daily inedit – that I think it will make the difference in the retail communication. It is a human, sincere, warm and bright campaign, similar to our client. We thank to Selgros’ team for the honor of choosing us as partners on this challenging way

Lucian Georgescu,

Managing Partner GAV.

The TV ads are directed by Iulia Rugina

The campaign involved the following teams

  • Selgros RomaniaPia Krauss – Marketing Manager and Dorin Iordachescu – Acquisitions & Marketing and Logistics director & member in Selgros Cash&Carry Romania’s board.
  • GAV: Marius Rosu – Creative Director, Lavinia Florea – Account Director, Razvan Dutchevici & Tudor Voican – Copywriters, Ioana Avram – Content Manager.
  • Mediacom: Iulian Tomescu  – Media Planner and Liviu Boitan – Strategic Media Planning Director.
  • Free Communication: Razvan Nastase – Account Director, Andreea Lascu – Senior Account Executive and Nicoleta Matei – Events Manager.