FlorideLux.ro, one of the main online flower shops in Romania, and foodpanda Romania, Rocket Internet supported online platform for food ordering, are launching the campaign “Panda loves flowers”, dedicated to celerbrate love on Dragobete and on March 1st and 8th.
The campaign takes place on February 24th – March 31st and targets the clients in Bucharest and Cluj that are ordering food or flower arrangements via foodpanda or FlorideLux.ro.
Starting from the idea that Dragobete (Romanian traditional version for Valentine’s Day, celebrated on February 24th) and Woman’s Day (March 8th) are ideal occasions for a romantic dinner, the 2 companies are launching a special promotion for clients. At the 1st order to one of the restaurants listed on foodpanda or of flowers from FlorideLux.ro, the clients are receiving a 10% discount voucher for a future order on the partner website. The voucher is activated in the email for order’s confirmation and is available just for one future order.
The idea came naturally, from the desire to offer a new simple, useful and nice benefit to FlorideLux.ro clients, that have many things in common with foodpanda’s clients, starting with the consumption habits, age or general preferences. We were thinking, to all men that maybe wanted to surprise their partners with their favorite flowers and a romantic dinner at home, but, because they were lacking time or because they aren’t the best cooks, didn’t manage to do it until now. As Dragobete is love’s celebration for all romanians and all women in our lives deserve to be spoiled, we chose, together with foodpanda, to make an appeal to romantism and make men efforts easier, making available for them, at just one click away, the flowers and the romantic dinner
foodpanda and FlorideLux.ro are two trustful and similar brands, if we look at the evolution rhythm and consumers’ profile. We are sharing the same values, we are mainly interested in the quality of the services we offer to our clients and our purpose is to innovate and surprise. As, in order to organize a romantic dinner at home, one also needs flowers, we profit on Dragobete, of the month of love and flower, to suggest men a simple and beautiful way to surprise their partners
Country Manager foodpanda Romania.