IAA School started the entry period for Digital Marketing & Communication module, a module created in order to raise the level of digital marketing and communication knowledge and capabilities, considering the fast development of the online environment.
The module targets marketing and communication professionals with at least 4 years of experience in the field (account executive, account manager, brand executive, brand manager) that want to learn how to integrate digital, in a strategic manner, in their marketing and communication plans.
During the 18 days of the module, the participants will learn to analyze the digital context, to understand and define digital’s role within the marketing and communication strategy, to set their objectives, to elaborate a digital strategy, a digital brief, to understand aspects related to the execution and implementation of the strategy and to evaluate and optimize the results. They will also apply their knowledge to solve different tasks and, in the end of the module, will have an exam after which they will receive a graduation diploma.
The classes of the module will be held by professional with extensive experience in digital marketing and communication:
- Andrei Lascut – Brand Manager Grolsch,
- Bogdan Nitu – General Manager Webstyler
- Razvan Matasel – partner Arsenoaiei & Matasel,
- Ana Bulgar – Online Manager & Senior Advisor to the CEO OMV Petrom,
- Vlad Popovici – Managing Director Kubis Interactive,
- Marius Pahomi – General Manager Conversion|Performance Marketing,
- Alin Popescu – CEO & founder Avocat.net
Those interested in the module can apply by submitting a series of demanded papers (CV, entry application, 2 esseys: Why did I choose to come to IAA School / Digital Module and Define your personal brand and promote it in the digital environment) until March 15th. The classes will start on March 21st. The fee to attend the module is Euro 2,000 plus VAT for IAA / Young Professionals members and Euro 2,500 plus VAT for non-members. The tax is to be applied to the candidates that are admitted to attend the module and can be paid in 4 equal monthly rates.