Rusu+Bortun Brand Growers signs the communication platform for Carpatcement’s Z100 


Romanian strategy and creative brand manifestation agency Rusu+Bortun Brand Growers signs the launch of a new product from Carpatcement’s portfolio, Z100 cement.

“Carpathians’ handyman” is Z100’s communication platform that seeks to show the real face of Romanian handyman, that are both nice and do good work

Vizual campanie Z100_Carpatcement


The first stage of the campaign is in April-May and runs in radio, print, in-store and outdoor.

Together with Rusu+Bortun Brand Grower, the launch campaign for the new product was supervised by The CSR Agency.

Z100’s launch is the 1st project signed by Rusu+Bortun Brand Growers for Carpatcement, as it won the client in the start of the year.

Teams working on the project:

  • Rusu+Bortun Brand Growers: Catalin Rusu (Creative Director & Managing Partner), Marc Bortun (Creative Partner), Mihaela Neatu (Senior Creative), Anca Uscatescu (Senior Graphic Designer & DTP), Luiza Olaru (Production manager), Iulian Angheluta (Media consultant), Alexandra Ionescu (Account Director).
  • Carpatcement Holding: Florian Aldea (General Manager), Ovidiu Craciun (Sales Director), Bogdan Arnautu (Communication Manager), Radu Gavrilescu (Chief Department Tech assistance for clients).
  • The CSR Agency: Dragos Tuta (Senior Consultant & Managing Partner), Dan Draghia (Consultant), Stefania Grajdeanu (Consultant).