15 years of GrupSapte on Romanian BTL & Field Marketing market


Romanian BTL, field marketing and shopper interaction agenc y GrupSapte celebrates 15 years on Romanian market. Founded in Cluj and with offices all over the country, GrupSapte provides services like sales support, shopper marketing, event marketing, retail audit and production & acquisition.

Last year, the agency signed an exclusive affiliation partnership for Romania, Bulgaria and Moldavia with  EFMP (European Field Marketing Partners).

Florina Mihaescu - CEO GrupSapte; Source: GroupSapte
Florina Mihaescu – CEO GrupSapte; Source: GroupSapte

We continue to believe that most buying decision are made at the shelf and that’s why we are focusing a lot on developing ShopAbility projects, on a very well targeted communication and mechanics integrated in digital. Digital interaction became a constant component in our projects, with the final purpose of putting our clients’ brands where they belong: in the shopping basket

Florina Mihaescu,

CEO GrupSapte.

During its 15 years of activity, the agency made 200M contacts with Romanian consumers in the campaigns it made for its clients.

GrupSapte has in portfolio clients like Beiersdorf, Agricola, Mondelez, Unilever, BIC or Alexandrion Group Romania.