Rovio’s Angry Birds wanted revenge and DDB Stockholm was commissioned to make that come true and help the birds control the human.
The very intelligent birds chosen to fulfill the revenge were 3 chicken. DDB Stockholm than worked with a team of scientists and mechanics, using motion-tracking technology to allow the birds’ head movements to control the direction of three ski karts as they hurtled down a steep ski slope.
The 3 human subjects of the adventure were:
- Peter “The Mighty Eagle” Vesterbacka from Rovio – instrumental in the poor treatment of the birds over the years.
- Rhett Allain, a WIRED science journalist and scientist – studied Angry Birds flight physics – and now they want revenge.
- Jonas Persson – Angry Birds fan who’s flung more than his fair share of birds at those pesky piggies.
The Credits (via LLBOnline) for the whole adventure go to:
Client: Rovio/Joonas Virtanen, Kai Torstila
Copywriter: Stefan Gustafsson
Art Director: Simon Higby
Creative Director: Jerker Fagerström
Digital Director: Jon Dranger
Executive Producer DDB Film: Carl Linder
Production Company: It’s Showtime
Executive Producer: Fabian Mannheimer
Technical Producer: Gustav Garhammar
Director: Mårten Lindsjö
Editor: Herman Söderström
Post production: DDB Film
Music: Lasse Sander/Plop
Sound: Fredrik Sundgren & Mats Blomberg/Plop