Omnicom Group’s RAPP Acquires UK Agency Haygarth

Advertising, Business

RAPP, multichannel marketing agency part of The DAS Group of Companies (DAS), division of Omnicom, announced it bought Haygarth, a United Kingdom-based brand and retail agency.

The deal enables RAPP to increase its ability to provide expert marketing and communications across the total customer experience spectrum, by blending Haygarth’s expertise in digital retail shopper and fast-moving consumer goods (FMCG) marketing with RAPP’s globally-focused data insight, media and technology proficiency.

Haygarth adds further depth to RAPP’s capabilities and knowledge in deftly navigating the customer journey for each client. Together, we will create experiences for clients that matter to consumers and inspire them to take action.

Marco Scognamiglio,

Chief Executive Officer RAPP UK

The partnership with RAPP is an ideal strategic and cultural match for Haygarth. RAPP’s prowess and the reach, coupled with the depth of The DAS Group of Companies and Omnicom network, will add immense value to our offering.

Sophie Daranyi,

CEO Haygarth

Founded in 1984, Haygarth is a creative agency specializing in FMCG and retail marketing, with three main areas of expertise: promotional/retail/channel & shopper; social media/PR & experiential; digital/CRM & data.

RAPP is the world’s leading customer experience agency, driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. The multichannel network includes more than 50 offices in 30 countries