GolinHarris came up with a labyrinth of heart as launch event for MegaRed, OTC supplement from Reckitt Benckiser. The launch was agency’s first activity for the brand, after GolinHarris and Medic One won a pitch in the start of the year in order to provide communication services for MegaRed’s launch.
The concept for the launch event focused on the active involvement of the participants, which were invited to explore the states their hearts are experiencing on daily basis. Over 40 journalists were present at the launch event and got to experience the labyrinth.
The teams working on the event
Reckitt Benckiser: Rodica Frasineanu (Brand Manager Gaviscon & MegaRed SEE) and Mirela Grigore (Category Manager Healtchare, SEE)
GolinHarris: Alina Popa (Head of Consumer Division), Roxana Diba (Manager), Oana Popescu (Senior Events Associate) and Teodora Vacariu (Senior Media Associate)
MedicOne: Oana Cociașu (Managing Partner) & Corina Șofariu (Account Director)