Romanian agency Lowe&Partners implemented a new campaign to promote credit cards from Bancpost and bank’s loyality program.
The campaign brings in consumers’ attention, in an innovative manner, the fact that, no matter what they buy, they can both enjoy the new acquisition and the benefits offered when paying with their card. The creative concept – that plays with the Romanian word “punct”, which means both point and dot – was declined in 3 separate executions.
In May and June, consumers can find out the advantages Bancpost cards offer via TV ads, online communication, indoor and outdoor display and communication materials within Bancpost offices, all developed by Lowe&Partners for the campaign.
The campaign also has a strong social media component and includes micro-site, display banner campaign, Facebook ads and a special Facebook app still to be launched
- Lowe&Partners: Manuela Gogu – Creative Director, Aura Sorescu Alboiu – Senior Copywriter, Laurențiu Dumbravă – Senior Art Director, Alina Nechita – Art Director, Maria Nagy – Copywriter and Nicoleta Grigoriu – DTP, Cristina Popovici – Account Manager, Ana-Maria Smultea – Account Director, Elena Dospinescu – Digital Manager.
- Production House: Saga, with Constantin Popescu – director and Ilinca Nanoveanu from Lowe – Senior A/V Producer
- Bancpost: Robert Zanescu – Marketing & Communication Manager, Ștefania Cristescu – Head of Retail Banking Marketing and Roxana Vlad – Senior Marketing Project Manager.