BETC follows a family of pioneers in a campaign for Square Habitat

Ads, Creativity

BETC recently trail blazed the first ever television campaign for Square Habitat, Credit Agricole’s national real estate agency network created in 2005.

In order to capture audiences and truly broaden awareness, BETC chose a familiar concept and adapted it to Square Habitat’s activity.

Filmed by Joachim Back (Oscar recipient for Best Live Action Short in 2010), the spot follows a family of pioneers in search of their dream home, accompanied by a Square Habitat agent whose enthusiasm and professionalism never fades despite the trek’s
bumpy ride. After crossing numerous mountains, streams and plains, they find their own little house on the prairie, proving the lengths at which these agents are willing to go.

The campaign consists of a TV film in 45”, 30” and 20” versions and 2 billboards.

Visual 1

Visual 2


  • Credit Agricole / Square Habitat: Nicole Derrien, Olivier Nivault, Sieglinde Sire and Marie Genet – Brand Management
  • BETC: Jean Charles Caboche, Marion Zarattin – Agency Manaement,  Stéphane Xiberras – Creative Director,  Emmanuelle Maliakas – Art Director, Steven Poindron – Assistant DA, Alexandre Toso – Copywriter, Michele Bertona – Traffic,
  • TV Producer: David Green
  • Production House: Control
  • Sound Production: Schmooze
  • Director: Joachim Back