Global communications firm GolinHarris rebranded, becoming Golin, with the name change coming exactly three years after launching the g4 model, which transformed the agency structure from a hierarchy of generalists to communities of specialists to address the dramatic changes in the communications industry.
Our g4 model has changed the way we think and work (…) We’re not the same company we were three years ago. And we’re certainly not the same company we were 58 years ago. It’s time for our brand to reflect who we are and for our vision to represent who we want to be.
Along with the rebranding and in order to consolidate brand’s DNA, Golin adopts a new motto, “Go All In”.
We’re doubling down on bravery (…) For us, ‘Go All In’ means we are totally committed to giving our clients the deepest insights and boldest ideas and our people the best opportunities.
In its first public commitment to “Go All In”, Golin is debuting its latest research on “Brand Relevance” at Cannes Lions International Festival of Creativity , on June 15th, with international celebrity David Hasselhoff.
One of the main attributes of successful companies that stand the test of time is a willingness to adapt to change (…) To stay relevant, we must embrace new technologies and push creative boundaries to help ourselves and our clients adapt and win in a constantly changing world.
Founder and Chairman Golin
During the past few months, Golin has hired Caroline Dettman to lead its g4 communities, Pamela Culpepper to develop its people, Chuck Hemann to evolve its analytics and Neil Kleiner to drive its digital expertise. These key additions are part of Golin’s “Go All In” strategy rolling out over the next 12 months.