To celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris and BETC developed a multimedia campaign to preview the immersive and thrilling adventure.
At the heart of the campaign is Ratbooth, a desktop and mobile application that allows one turn himself into a rat just by looking at the camera, thanks to a face-scanning and tracking system. Fur, body type, eye color, gender and a variety of funny rat-sized accessories: deck out your rat avatar and get ready to send video clips and rat selfies to your friends and family!
The launch of the Ratbooth app is accompanied by a European TV and outdoor campaign, which depicts the multi-sensory ride and emphasizes its originality.
Launched at the end of June, the campaign starts online with a special mini-website and with the Ratbooth app, available in the App Store and Android Market, as well as on desktops in a Facebook application.
Brand Management: Brigitte Elmkies-Sitbon, Andre Delvallee, Nathalie Raverat, Fabien Fouquerey, Chloe Wittmann, Audrey Bedoucha, Anne Gros-Daillon, Clotilde Desagulier
Romain Van-Den-Plas, Anyce Nedir, Adeline Belin, Elsa Magadoucx, Romain Degelcke
Strategic Planning:Clement Scherrer
ECD: Stephane Xiberras
Creative directors:Richard Desrousseaux, Etienne Turquet, Christophe Clapier
Copywriters: Guillaume Rebbot, Alphons Conzen, Sophie Suard,Nathanael Rouas
Art Directors: Landry Stark, Raphael Perrollier, Vincent Blachere
Development: Make My Pulse, Sylvain Tran
Art Buying: Stephanie Giordano
Print Production: Agnes Cattelan
Print Production Houses:Mecanique Generale x Pixar
TV Production: Laure Denizot
TV Production Houses: Bollywood x Mirkos x Pixar
TV Director: Nicholas Fay
TV Sound Production: Schmooze