BETC Luxe celebrates 10 with new clients and new members in the team

Cristina Blanaru Business, Creativity

BETC Luxe, created in 2005 by Claus Lindorff, is the luxury entity within BETC and posted a significant growth in 2014, adding to its portfolio 3 important clients – GANT, Piaget and Jil Sander fragrances – in the first part of the year. Subsequently to adding new clients to its portfolio, the agency also expanded its team.

Left to Right: Claus Lindorff, Founder and Managing Director, Safia Bouyahia, Creative Director, André Mazal, Director of Strategic Planning, and Brune Buonomano, Deputy Managing Director. Source: BETC
Left to Right: Claus Lindorff, Founder and Managing Director, Safia Bouyahia, Creative Director, André Mazal, Director of Strategic Planning, and Brune Buonomano, Deputy Managing Director. Source: BETC

Brune Buonomano joined BETC Luxe as the Deputy Managing Director, with the mission to manage the international clients and to contribute to agency’s development by heading up new business. Prior to this, Brune was Development and Communications Director at Havas Paris. She will play a key role, assisting Claus Lindorff, Founder and Managing Director of BETC Luxe, and Safia Bouyahia, Creative Director, in the running of the overall agency team of 35 people.

André Mazal joined the team as Director of Strategic Planning and will be a central part in the new team set up. Previously, he was Visual Planner at BETC Paris.

BETC Luxe is facing important growth, expanding beyond France’s borders with an increasing number of non-French global clients. That’s why we’ve created a team based on senior international profiles, all from very different backgrounds but always linked to luxury and fashion.

Claus Lindorff