To relaunch in Romania, Coccolino starts a travel adventure together with Bradut Florescu

Coccolino relaunches in Romania the sensorial range Sensations as Coccolino Creations and introduces on the Romanian market a new  product based on waterlily and grapefruit flowers.

The communication campaign for the new range includes a TVC, in-store communication, social media activities and PR.

The campaign takes place in June-August 2014 and includes an original collaboration with the travel journalist Brad Florescu.

The relaunch is communicated permanently online, on Coccolino Romania Facebook page and on the traveling platform tedoo.ro.

When we speak about Coccolino Creations, we aren’t talking only of relaunching a range, but also about an original experience, in which Coccolino becomes a storyteller. With the CoccoAdventure together with Brad Florescu, a story centered on Coccolino bear, we positioned the brand on the premium pampering sector

Iulia Floricică,

Senior Brand Building Manager Laundry, Unilever South Central Europe.

In the teasing stage of the campaign, Coccolino started, together with Brad Florescu, in a true CoccoAdventure in far away places, searching for inspiration and unforgettable experiences, keeping in touch with the Facebook fans and creating the expectation for the new launch.

This summer, I wanted to develop a different project compared to what I did until now: a tour of 5 stars resorts in Thailand. I invited Coccolino, the fluffy bear, to join me in this adventure as an expert in fluffiness. At each destination and with each new experience, Coccolino noticed details related to flowers, fruits, aromas, smells, sensorial experiences and added its opinions in our travel journal on tedoo.ro

Brad Florescu

Travel journalist