Jazz crafted the “Voyage” for Provident, aiming at an awesome holiday

Ads, Creativity

Provident and Jazz launched a new campaign – “The Voyage” – that includes a promotional component, “the loan for an awesome summer”, targeting new and existent clients. By 24 August, Provident offers all those that take a loan the possibility to win at draw one of 10 weekly prizes worth RON 1,500 each.

captura provident 1_LR

The new promotion represents yet another possibility offered to our clients to do more for them and their loved ones. We wished the way we send this message to keep the optimistic and emotional tonality of the brand platform. The story from “Voyage” is a romantic one: a couple that passed the times of their late youth and is still in love wishes to leave in a second honeymoon and, with Provident loan, the story becomes real

Marilena Barliga,

Senior Marketing Manager, Provident.

The ad brings into the spotlight the intimacy of an ordinary Romanian family, with the public reliving the joy and the emotion of a honeymoon in Danube’s Delta. Through this story, the campaign recognizes everyone’s need to live beautiful moments, no matter it is a holiday at the mountain or seaside, practicing a hobby like fishing or the presence to a concert of the favorite band.

The Voyage is a special ad. The story is sweet, the actors are a real couple and the music composed by Electric Brother is perfect for the situations in the ad. Money don’t bring happiness, but it really helps when you want to make real a beautiful thought

Valentin Suciu,

Partener & Creative Director Jazz.

The campaign is declined integrated on more channels: TV, online, outdoor, press, transit, radio, direct communication. When it comes of online, the ads are present on YouTube, with special executions and supported by a contextualized campaign, depending on the specifics of the website it appears on.

The campaign is part of Provident Financial Romania’s repositioning strategy, started last year and with which the company aims to consolidate of a strong brand in the financial sector