Romanian Golin communicated Electrica’s IPO

Business, PR

Golin Bucharest handled the development and implementation for the public communication’s strategy related to Electica’s privatization, the first to be made by selling the main shares package via an IPO and which targeted simultaneous listing on London and Bucharest Stock Exchanges. The action resulted in Euro 444.3M reaching Electrica’s bank accounts.

For the IPO, Golin offered a large spectrum of PR activities during the entire offer proceedings and supported the listing consortium by insuring the communication with the investors via RNS, the securized communication channel of London Stock Exchange.

To mark the start of Electrica’s shares transacting, Golin Bucharest and representatives from Golin London organized 2 simultaneous events at Bucharest Stock Exchange and London Stock Exchange.

Inceputul tranzactionarii Electrica

The listing consortium assisting Electrica included Citigroup Global Markets, Raiffeisen Bank, Société Générale, BRD, Swiss Capital, Muşat & Asociaţii and Paul Hastings.

The communication for this type of project represents a real challenge due to multiple regulations and legal rules that must be respected. Golin isn’t at its first experience of this kind and the fact that our agency was selected to manage such an important listing represents a validation for our experience in financial communication

Andrada Busuioc,

Manager Corporate Division Golin Bucharest.

Electica’s listing is the third project of this type Golin Romania is handling, after Proprietatea Fund and secondary IPO for Transgaz.

Golin’s team that managed Electrica IPO’s communication included Monica Botez – Partner, Head of Corporate Division, Andrada Busuioc – Manager, Călina Mihali – Media Associate and Ștefan Boța – Media Associate.