Hilton Hotels & Resorts to launch a new phase in “Our stage. Your story” campaign

Advertising

Hilton Hotels & Resorts launches the next phase of its “Our Stage. Your Story.” marketing campaign, following the initial advertising campaign introduced in February 2014. The marketing program will feature social content shared by guests – the first time the brand has included consumer-generated content in a marketing campaign.

Starting end of July and continuing weekly through October 26, Hilton is encouraging guests to share their best photos and stories from their own travels using #HiltonStory for chance to win a two-night hotel stay each week for the next 13 weeks, win a Casetify smartphone case featuring Hilton’s #HiltonStory imagery, purchase limited-edition Casetify #HiltonStory phone cases on Casetify’s website from early August until late October, at www.casetify.com and see their social content featured in Hilton “Our Stage. Your Story.” YouTube videos.

Consumers might post entries on Twitter, Facebook or Instagram.

This campaign follows several strategic partnerships and distinctive new platforms for the brand to serve as the stage for iconic cultural stories. Partnerships include exclusive concerts with SpinMedia, a digital radio campaign with iTunes Radio, an integration with Warner Bros. Pictures and Legendary Pictures’ Godzilla film and sponsorships of some of the world’s most prominent LGBT Pride Festivals.