Delikat, an Unilever brand produced in Romania, marks 40 years of presence on Romanian market, launching a dedicated communication platform.
For the anniversary, Delikat is present in stores in a special packaging, decorated with a Romanian traditional belt.
“Delikat 40 years” anniversary campaign runs between September 15th – December 15th and includes TV, print, digital, activations at POS. A promotion is also active to celebrate the anniversary, and the participants must send a special code – present on Delikat packaging – via SMS or on a special website, with every 40th code to be a winner. The big prize, offered following a draw, is RON 40,000 (around Euro 10,000). The promotion runs at national level.
Unilever SCE’s team involved in the campaign includes Ana Maria Paslaru (Marketing Core Foods Leader), Irina Urechean (Junior Brand Manager Delikat) and Adina Ghituica (Brand Building Executive Savoury).