Jazz signs new campaign for Provident, promoting a series of annual scholarships for young people with talent in art. The total value of the scholarships is of Euro 35,000
The campaign includes a series of ads which were all filmed in a single day. The direction for the TVCs is signed by Valentin Suciu, Creative Partner Jazz.
The campaign also has an online component, with 3 dedicated films for each area, and an offline component, supported with print materials (flyers, posters) distributed in schools with arts profile.
Provident: Marketing and Communication departments
Jazz: Octavian Belintan (Senior Art Director), Roxana Panaitescu (Senior Copywriter), Cristina Tupita (Junior Art Director), Valentin Suciu (Creative Partner), Cristina Lungu (Account Executive), Loredana Banica (Client Service Director).