McCann Romania launched “Save the number” campaign for Depanero


Depanero entered in McCann Bucharest’s portfolio in September 2014 and the agency already started its first campaign for the new client, “Save the number”. The collaboration between the client and the agency started following a pitch for creative services

We chose McCann’s creative services due to the proposed strategy and creative services. We are a brand at the start of its way and we needed an actual concept, anchored in reality, simple and of impact. McCann managed to touch all the points mentioned in the brief and proposed us a solution that matches company’s objectives

Adrian Antohi,

General Manager Depanero.

The campaign developed by McCann Bucharest will be active during the entire  2014.

Because Depanero repairs everything you plug in, the purpose of the campaign is to convince people to memorize *4114 as the unique solution to any electric or appliances problem. Campaign’s concept starts from the observation that, when some device breaks, you want to call someone, but usually you don’t have whom. The executions are illustrating in an absurd manner situations in which people from your phone’s agenda come and try to help you. Obviously, all is in vain. Spoiler alert: in the TVCs you will see rugby players that break down fridges, magicians that cut in half the washing machine and butchers that are chopping tablets, psychologists that try to convince the TV to repair itself and former girlfriends that destroy laptops

Sebastian Olar,

Group Creative Director McCann Bucharest.

The communication campaign is declined on TV, radio, outdoor, print, online, in-store and also includes special projects. The TVCs were directed by Shahar Segal and produced by Mitra Film.

The teams working on the campaign included:

Depanero: Adrian Antohi – General Manager,  Catalin Carcu – Commercial Director, Carmen Slavu – Marketing Consultant.

McCann Bucharest: New Business Director: Beatrice Iftimi, Head of Strategy: Diana Ceausu, Strategic Planner: Bianca Manescu, Account Manager: Cristian Calinescu, Group Account Director: Gabriela Alexandrescu, , Sennior Account Manager: Simona Geaca, Account Executive: Ionela Tatu, Executive Creative Director: Catalin Dobre, Group Creative Director: Sebastian Olar, Art Director: Arpad Fekete, Senior Copywriter: Radu Constantinescu, Copywriter: Alexandru Vasile, Head of AV Production: Tiberiu Munteanu, AV Producer: Alexandru Platon