New packaging design for Romanian traditional painkiller Antinevralgic

Advertising, Branding

Sanofi Romania invested in a new campaign to promote the traditional Romanian painkiller brand Antinevralgic. The campaign introduces in pharmacies a new packaging design for the 2 available Antinevralgic assortments. The initiative is part of a regional project for Sanofi painkiller brands in Central and Eastern Europe.

The design for the new Antinevralgic packaging was made by French agency Carre-Noir, the ad campaign in Romania is signed by Publicis Romania and Free Communication handles the PR activities.

The promo campaign includes a 10 seconds TVC to be broadcasted in Romania from October to December 2014. The new design will also be promoted in pharmacies through merchandising and POS materials.

Antinevralgic is one of the most known brands in Romania, with an experience of over 40 years on the market. Romanians are associating the brand with values like tradition, efficiency, accessibility and authenticity. With the new design, we aim to make a step forward to modernize the brand and consolidate the values added during the last years, like innovation and actuality and always being in line with the consumers. This way, we bring Antinevralgic to the attention of a new segment of public, younger, more active, modern and preoccupied by its well-being and personal efficiency associated and which can have its daily activities affected by headaches

Iulia Rosian,

Director Consumer HealthCare Sanofi România.

At a general level, the company aims to consolidate its leadership position on painkiller and anti-inflammatory market and to develop a solid platforms for growth on long term