Romanian IQads and Smark launched, starting this month, packages of services for marcomm agencies and companies. The Romanian specialized publishing platforms are offering packages covering 4 areas: announcing agencies’ newest projects by publishing their press releases within “Update” area, recruiting communication professionals via “AdJob”, access to the entire editorial content of IQAds and Smark via “Online Subscriptions”, promoting agencies’ and companies’ profile, portfolio and services through “Catalog”, reuniting all domains of communication and production services .
The launch of the packages of services has implications both in our business model and in the editorial policy. We want a transparent model and a healthy editorial content.
Business-wise, we are focusing even more on online advertising as a revenue source. We are continuing the direction of services’ development and we aim to offer clear benefits to marcomm companies and to expand the clients base on usefulness and efficiency criteria
We believe that the developed services and the way of selling them will generate a sustainable business model for our publishing projects.
From the editorial point of view, we will focus our efforts on exclusive subjects, relevant subjects for marcomm industry, and creative prohects. The address which can be used for pitching stories is story[at]IQads[dot]ro
Managing Director Blue Idea
All packages of services are available in 2 versions, Start and Full, with prices of Euro 75 and 175 per month.
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