Recycling campaign initiated in Romania by Samsung, Dedeman and Ecotic

Advertising, CSR

Samsung Electronics RomAnia together with Dedeman and EcoTic are running, between November 10-23, the campaign “Choose to live in a cleaner world! Recycle with Ecotic! Samsung awards you!”. This edition takes place in the same time in the 3 Dedeman stores and Bucharest. By selectively collecting and turning over the electrical and appliance equipment at special stands, people can receive instant prizes, discounts for new equipment and the possibility to win following a draw new Samsung devices.

The initiators of the campaign wish, with this campaign, to invite the general public to make another step on the road towards adopting a healthy lifestyle also through correct recycling the electric and electrical used equipment.

A decisive factor in transforming the gesture of selective collecting in a habit is determined by making people aware of how dangerous this equipment is when becoming used. By correct recycling, those used devices generate secondary materials that can be used in new products.