BBDO Belgium and Mercedes-Benz prove that the E-Class Estate is the most spacious in its class

Ads, Creativity

Besides style, comfort and safety, the Mercedes E-Class Estate also has a lot of space in store. With a total volume of 1950 liters, it’s the most spacious car in its class. Mercedes asked BBDO to communicate this in a fun way via… bannering. A medium that – contrary to the E-Class – doesn’t have much space to offer.

To promote a very spacious car using a rather less spacious medium, BBDO came up with the ‘Transportable Banner’. This banner shows the E-Class Estate, before suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. The guys then store the banner in the car with the greatest of ease – proving that the E-Class Estate doesn’t lack space at all.

Client: Mercedes-Benz Cars
Contact: Kris Coumans
Agency: BBDO Belgium
CD: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Account Director: Valérie Bracke
Account Manager: Marleen Depreter
Account Executive: Bram Devidts
Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise
Production Company : Ristretto Films