TailWind, programmatic trading and tech solutions specialized company part of TDG, expands its operations in Romania by appointing Adrian Motirlichie as Business Development Director.
Adrian joins TailWind after he was, for 8 years, director of Romanian Bureau of Transmedia Audit, where he handled and coordinated major projects like National Study of Audience and Internet Traffic (SATI) and Monitoring Investments in Online Advertising (MIPO).
He graduated Craiova University and brings to TailWind 20 years of experience in Romanian and international online industry.
His mission is to expand company’s operations with a first major objective, the launch of Agora Project on Romanian market. Under the Agora Project brand, TailWind is building a network of premium publishers in EMEA so they can better monetize their online traffic, in a programmatic system and in direct competition with the global players.
In the preliminary stage, in Romania, important players like Mediafax, Ringier, ThinkDigital, Antena TV Group, Gazeta Sporturilor, InternetCorp and others are participating to the project.
TailWind is AppNexus partner in over 30 countries in CEE & MEA and partner of Sizmek in CEE.