Hasbro and BuzzFeed launched Monopoly Here & Now campaign

Business, Digital & Media, Gaming, Marketing, Social Media

Hasbro and BuzzFeed launched Monopoly Here & Now campaign, with game’s fans invited to vote their favorite cities to become property spaces in the new “Monopoly Here & Now” games.

To celebrate Monopoly brand’s 80th anniversary, Hasbro teamed up with news & entertainment company BuzzFeed, asking fans to choose which great cities around the world will be featured as property spaces in new games to be launched in 2015’s fall.

Powered by BuzzFeed, the property space vote – which includes a special “Wild Card Week”, started on February 13th, at VoteMonopoly. Until March 4th, the fans can pick from a list of global destinations that will be featured in the Monopoly Here & Now:World Edition (to be sold globally) and from among top American cities for the U.S. edition of the game. The fans are encouraged to rally behind their hometowns, favorite vacation spots, or cities on their travel lists and share their votes on Facebook and Twitter using #VoteMonopoly.

Between March 3rd – 9th, all cities big and small have the chance to compete for two spaces on the game boards during “Wild Card Week”. Fans can “write-in” additional locations not included in the initial list of destinations and the cities with the most submissions during this week will be featured as the two brown property spaces in the World and U.S. editions of the game.

We are thrilled to be teaming up with BuzzFeed as one of the leading social news and entertainment sites to bring our fans an exciting way to choose the cities that will be featured in the new Monopoly Here & Now game (…) This innovative campaign demonstrates how we continue to keep the MONOPOLY brand relevant by empowering our fans to help create today’s game.

Jonathan Berkowitz,

VP Global Marketing for Gaming Hasbro.

From sharing on BuzzFeed to gathering around the Monopoly Here & Now game, our collaboration with Hasbro marries traditional and new media to create great social experiences that bring fans together worldwide

Jonah Peretti,

Founder & CEO BuzzFeed.

The final list of cities to be featured in the Monopoly games will be announced on March 19th, World Monopoly Day and brand’s official birthday.