180LA launches “Take It” worldwide for adidas

Ads, Creativity

Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you. Whether a professional at the top of your game or a next gen athlete trying to make it, each and every moment is a chance to own the game. No one lets even the smallest of moments pass them by.

In 180LA’s latest global spot for adidas sports performance, the :60 second spot, “Take It,” shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.

adidas a

The ads are going to be seen by athletes all over the globe. We needed an idea they all could connect with (…) Successful athletes take what’s in front of them.

William Gelner,

Chief Creative Officer 180LA.



  • VP, Brand Communications: Ryan Morlan
  • Senior Producer: Kristin Mellqvist
  • Senior Director, Brand Communications: Lorrin Pascoe
  • Sr. Director, Brand Communications: Lia Vakoutis
  • Senior Producer: Penny Pijnenburg


  • Chief Creative Officer: William Gelner
  • Creative Director: Pierre Janneau
  • Creative Director: Josh DiMarcantonio
  • Copywriter: Ben Bliss
  • Art Director: Marcus Brown
  • Head of Production: Natasha Wellesley
  • Executive Producer: Erin Goodsell
  • Senior Producer: Dave Stephenson
  • Head of Account Management: Chad Bettor
  • Account Director: Whit Cavanah
  • Account Manager: Danielle Tisser Business
  • Affairs Manager: Angel Cielo

Production Co.: Imperial Woodpecker 

  • Director: Stacy Wall / Mark Zibert
  • DP: Chris Blauvelt / Chris Mably
  • EP / Managing Partner: Doug Halbert
  • Executive Producer: Charlie Cocuzza
  • Producer: Terri Shafirov / Jeff Shupe

Production Service Company: Twentyfour Seven 

  • Producer: Zico Judge

Editorial Company: Cut + Run 

  • Editor:  Steve Gandolfi
  • Managing Director: Michelle Eskin Executive Producer: Carr Schilling
  • Head of Production: Amburr Faris  Assistant Editor: Sean Fazende

 Mill LA:

  • Senior Executive Producer: Sue Troyan
  • Executive Producer: Enca Kaul
  • VFX Producer:  Jordan Sharon
  • VFX Coordinators: Jackson Rogers, Jillian Lynes
  • Colorist: Adam Scott, David Ludlum
  • Executive Color Producer: Thatcher Peterson
  • Color Producer: Antonio Hardy
  • Color Coordinator: Diane Valera
  • VFX Shoot Supervisor: Mitch Drain
  • 2D Lead Artist: Glyn Tebbutt
  • 2D Artists: Brad Scott, Stefan Smith, Toby Brockhurst, Jale Parsons, Steve Cokonis,
  • Nicholas Tayler, Robin McGloin, Scott Johnson, Tim Robbins, Kelsey Napier
  • 3D Lead Artist: David Lawson
  • 3D Artists: Edward Hicks, Martine Rivera, Blake Sullivan, Lynn Yang, Chris Goodrich, Steven Olson

Mill London:

  • VFX Producer: Jarrad Vladich
  • 2D Artists: Grant Connor, Leonardo Costa, Mike Simons, Olivia, O’Neil, Ralph Dubber
  • 3D Artists: Anthony Northman, Sergio Xisto, Matthew Fuller, Philip Maddock

Sound Design: Barking Owl

  • Sound Designer: Michael Anastasi
  • Creative Director / Partner: Kelly Bayett
  • Head of Production: Whitney Fromholtz

Recording Studio: Lime Studios

  • Mixer: Rohan Young
  • Assistant Mixer: Jeff Malen
  • Executive Producer: Susie Boyajan

Soundtree Music/Fourteenth Music

  • Composer: Peter Raeburn