Centrade Romania and Milka celebrated love in February, with a campaign covering both the international Valentine’s Day and the local Dragobete. Because chocolate and love go hand in hand, “I love Milka” pralines were, in the campaign, offering help online, on gesturimici.ro
“Small Gestures (n.r. Gesturile Mici) generate big love” was the name of the campaign, which aimed to extend brand’s message from love statements to love gestures, from words to actual facts.
Until now, “I Love Milka” encouraged people to make small gestures to show their big love. The moment came to make more than that, namely to inspire people. On www.gesturimici.ro, Romanians find suggestions of places, actions and moments when to show their love and which they can turn into romantic invitations
Strategic Planner Centrade.
Centrade team working on this campaign included: Gabriela Nanu – Client Service Director, Ioana Hurdubelea – Account Director, Deniss Radu – Account Manager, Mihaela Vlasceanu – Account Executive, Florin Ionescu – Strategic Planner, Adrian Stefanescu – Digital Content Manager, Alexandru Malaescu – Senior Art Director, Cristian Scurtu – Senior Copywriter, Laura Iane – Co-Coreative Director, Marius Tianu – Co-Creative Director, Marius Eftimie – Copywriter, Flaviu Nicolae-Popa – Digital Art Director, Vlad Giogu – Head of Design, Adrian Rosianu – Graphic Designer, Daniela Grigore – Graphic Designer, Alexandra Terzi – Junior Web Designer, Monica Garbur – Head of AVF Production Department, Marius Simionescu – Digital Project Manager, Paul Argesanu – Senior Web Developer, Sorin Marchidanu – Web Developer. Milka was represented by Simona Potecu – Marketing Manager Chocolate, Romania & Bulgaria, Diana Oancea – Senior Brand Manager Milka, Romania & Bulgaria, Vlad Teiosanu – Brand Manager Milka, Romania & Bulgaria.