GMP PR, Romanian independent PR agency, organizes, on May 25th, “PR’s Impact in Business” conference. With this occasion, Katie Delahaye Paine, also known as “Queen of PR Measurement”, comes to Romania for the 1st time, to a conference dedicated exclusively to PR’s measurement, as PRMeasurement.ro writes
Paine is, for over two decades, a titan in the field of measuring communication. Pioneer in the field, she helped companies to define their success by implementing measurement tools for their PR, social media and communication activities.
Katie Paine founded 2 specialized companies KDPaine & Partners and Delahaye Group and is the author of a newsletter fully dedicated to communication measurement instruments. She wrote three books and is member in different international commission and boards, authorities in the field of PR measurement: IPR’s Measurement Commission, PRNews Measurement Hall of Fame and Society for New Communications Research.
Her books, “Measure what matters” (2011) and “Measure Public Relations” (2000), are mandatory reads for both beginners and experts working in PR and social media. Her latest book, wrote together with Beth Kanter, “Meaduring non-profit from network: using data to change the world” won 2013 Terry McAdam Book Award.
Katie Paine was also named one of “25 women who rock social media”