The media strategy proposed and implemented by BPN Romania for Zizin campaign #dacupace was awarded Bronze at 2015 edition of The Internationalist Awards for Innovation in Media, New York. This is the second consecutive year when BPN Romania is present on festival’s podium.
The festival is awarding each year the most innovative media campaigns made globally, analyzing the strategies and results proposed by media companies all over the world.
The Broze awarded at The Internationalist Awards for Innovation in Media, New York, only confirms the fact that the approach we chose for Zizin brand, a year ago, was a good one. I received with joy the reconition of the merits for “Zizin da cu pace” media campaign, especially as it obtained the positive evaluation of an international commission. This distinction offers us a lot of trust for our next media campaigns and we wish to come back with projects at least as courageous. We thank to BPN Romania and Lowe & Partners for their involvement and support
CEO Apemin Zizin
We are very proud to see that Zizin and BPN were awarded in one of the most important media innovation competitions in the world. This award represents a well deserved recompense for the BPN team who worked on this project and a proof that BPN’s new philosophy, the concept Radical CommonSense brings positive results both for the agency and also for the clients
Managing Partner BPN Romania.
Developed by BPN and Lowe&Partners, #dacupace is the first image campaign made by Zizin and aimed to differentiate the brand, in a creative and original manner, in consumers’ minds, on a mineral waters market which is very vocal and very busy.
The teams working on this campaign included
- Zizin: Erhard Lorenz (Marketing Director), Georgiana Bogdan (Marketing&PR Specialist) and Mihai Parvulescu (Marketing Assistant).
- BPN: Bogdan Mincu (Senior Media Integrator), Diana Oancea (Performance Media Specialist), Valentina Chirica (Media Planner) and Iuliana Nechifor (Researcher).
- Creative concept was signed by Lowe&Partners.