Fred & Farid Paris and Diesel launched Loverdose Red Kiss digital campaign

Ads, Advertising, Digital & Media

Fred & Farid Paris signs the new Diesel Loverdose Red Kiss (the new Diesel feminine fragrance) digital campaign, which also includes a dedicated website, Loverdose Red Kiss Experience

In this stream of images that evoke the frenzy of passio , the Loverdose Red Kiss bottle returns as a mesmerizing flash. Glitched by the intensity of lightning, causing a short circuit, the vision of what faceted red heart sign the triumph of love and addictive desire.

To experience the effect Loverdose Red Kiss, the digital experience extends the key scenes of the film by immersing the viewer in a multi-sensory experience. Every kiss cause chain reactions that come to life on screen and trigger a series of thrills. The Red Kiss Loverdose experience combines parallax technology and 3D video, literally invading the screen and supporting the user effects triggered by the kisses from the film.

 

Credits:

Fred & Farid Paris for L’Oréal / Parfums Diesel Loverdose

  • Chief Creative Officer : Fred & Farid
  • Creative Director : Pauline de Montferrand
  • Art Direction : Pauline de Montferrand, Céline Moeur, Anaïs Bauser
  • Brand Supervisors : Nathalie Duran, Jacques Giraco, Emmy Aoun
  • Agency Supervisors : Robin Garabedian, Margaux Lallement
  • Tv producteur : Anne Mascorda
  • Director : Nathalie Canguilhem
  • Production : Jérôme Denis, Wanda
  • Post Production : Olivier Glandais
  • Music Supervisor : Léo Copet  / Robin Riccitiello (BCKSTG)
  • Music: Shift
  • Music Company: Vagabond
  • Music Producer: Sumsum

Website credits

  • Chief Creative Officer : Fred & Farid
  • Associate Creative Director : Pauline de Montferrand
  • Conception : Pauline de Montferrand, Céline Moeur, Anaïs Bauser, Camilly Ly
  • Brand Supervisors : Nathalie Duran, Jacques Giraco, Emmy Aoun, Mylène Kerjean, Patrick Lallemand
  • Agency Supervisors : Robin Garabedian, Margaux Lallement
  • Digital producers : Domitille Doat, Benjamin Bouzereau-Lévy
  • Motion & 3D Designer : Anne Labadie