BPN Romania was appointed to handle the media services for Idea Bank, winning a pitch organized at the end of 2014.
The creativity and the communication strategy were the ingredients which differentiated BPN’s offer during the selection process. The agency will handle, for its new client, services like strategy for media, planning, buying, research and digital.
As always, BPN team looked to offer that unique and innovative perspective in the strategy it proposed and that strategy proved to be a winning one. We trust this is just the first step in a long term business partnership between BPN and Idea Bank
Managing Partner BPN Romania.
We wanted our partner to be different, to resonate with the Idea::Bank brand – simple, clear, at all sophisticated but original and daring. We found in BPN an enthusiast team, with an excelent expertise in 360˚ media, creativity in implementation and an efficient and measurable strategy. All those made us trust that, together, we can prepare an impactful launch for the brand and efficient later campaigns
Marketing & PR Director Idea::Bank
BPN team designated to work on the account includes Raluca Mateescu – Head of Digital&Strategy, Bogdan Mincu – Senior integrator, Valentina Chirica – Media integrator, Diana Oancea – Digital Media Manager, Iuliana Nechifor – Researcher. Idea::Bank team includes Stefania Cristescu – Marketing & PR Director, Cristina Sacuiu (Popovici) – Head of Advertising and Andrei Birsan – Marketing Project Manager.