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Lowe & Partners, selected by Romanian Scandia Food to communicate for Bucegi brand

April 28, 2015July 13, 2015 Cristina Blanaru Business, Creativity

Lowe&Partners won a pitch having as stake Bucegi’s communication account and which was organized by Scandia Food in the start of the year. The agency will provide for the brand integrated services of strategic consultancy, ATL and BTL, with the result being a creative product that can be declined in all communication environments.

We wanted a partner to understand very well our target consumers. Lowe&Partners was a detached leader in doing that. They convinced us through powerful insights, put together in a memorable creative concept, very relevant for our consumers, and also through the contagious energy of the team

Alexandra Bucur,

Marketing Director, Scandia Food.

Alina Balan - Client Service Director Lowe& Partners. Photo credits: Dragos Asaftei (www.dragosasaftei.ro)
Alina Balan – Client Service Director Lowe& Partners. Photo credit: Dragos Asaftei (www.dragosasaftei.ro)

Winning this account offers us more than the satisfaction of a pitch from which we emerged as winners. It is a real challenge to communicate for a brands with such a tradition in Romania, especially on a market with very vocal players. And it is exactly this challenge that fueled us from a creative point of view and helped us to reach a route in which we trust strongly. Stay tuned!

Alina Balan

Client Service Director, Lowe&Partners.

The platform for Bucegi brand is scheduled to start in May and will include activations on all channels, so brand’s message can be send in an unitary and relevant manner towards all categories of public.

The teams working on the account are:

  • Scandia Food: Alexandra Bucur (Marketing Director) and Ana Burloiu (Brand Manager).
  • Lowe&Partners: Vasile Alboiu (Chief Creative Officer Lowe Group), Manuela Gogu (Creative Director), Victor Oprișan (Senior Art Director), Andrei Munteanu (Senior Copywriter), Alina Bălan (Client Service Director), Alina Floroian (Account Director), Adriana Tudoran (Account Manager) and Ilinca Nanoveanu (A/V Specialist).

 

Lowe is an American company with headquarter in London, offices in 90 countries and over 9,000 employees. In Romania, it is present for 22 years through Lowe & Partners, part of Lowe Group Romania.

Lowe & Partners has on its clients rooster companies like Bancpost, Romanian Red Cross, DeSilva, Gothaer, Johnson & Johnson, Skanska, Terapia Ranbaxy, Tymbark, Unilever (Domestos, Cif, Coccolino, Rexona, Rama, Clear, Signal, Delikat, Knorr), Veka or Zizin.

Lowe&Partners is member of Lowe Group Romania, which also includes Initiative, BPN, Golin, SeniorHyper, Mobile Works and Medic One.

Tagged account Bucegi business communication creative Lowe& Partners pitch Scandia Food

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Latest news
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  • Natural Food Supplements – Essential Allies in Accelerating Weight Loss
  • Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up
  • Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025
  • Intuition – The inner compass between science and deep feeling
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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