Lowe&Partners won a pitch having as stake Bucegi’s communication account and which was organized by Scandia Food in the start of the year. The agency will provide for the brand integrated services of strategic consultancy, ATL and BTL, with the result being a creative product that can be declined in all communication environments.
We wanted a partner to understand very well our target consumers. Lowe&Partners was a detached leader in doing that. They convinced us through powerful insights, put together in a memorable creative concept, very relevant for our consumers, and also through the contagious energy of the team
Alexandra Bucur,
Marketing Director, Scandia Food.
Alina Balan – Client Service Director Lowe& Partners. Photo credit: Dragos Asaftei (www.dragosasaftei.ro)
Winning this account offers us more than the satisfaction of a pitch from which we emerged as winners. It is a real challenge to communicate for a brands with such a tradition in Romania, especially on a market with very vocal players. And it is exactly this challenge that fueled us from a creative point of view and helped us to reach a route in which we trust strongly. Stay tuned!
Alina Balan
Client Service Director, Lowe&Partners.
The platform for Bucegi brand is scheduled to start in May and will include activations on all channels, so brand’s message can be send in an unitary and relevant manner towards all categories of public.
The teams working on the account are:
Scandia Food: Alexandra Bucur (Marketing Director) and Ana Burloiu (Brand Manager).
Lowe&Partners: Vasile Alboiu (Chief Creative Officer Lowe Group), Manuela Gogu (Creative Director), Victor Oprișan (Senior Art Director), Andrei Munteanu (Senior Copywriter), Alina Bălan (Client Service Director), Alina Floroian (Account Director), Adriana Tudoran (Account Manager) and Ilinca Nanoveanu (A/V Specialist).
Lowe is an American company with headquarter in London, offices in 90 countries and over 9,000 employees. In Romania, it is present for 22 years through Lowe & Partners, part of Lowe Group Romania.
Lowe & Partners has on its clients rooster companies like Bancpost, Romanian Red Cross, DeSilva, Gothaer, Johnson & Johnson, Skanska, Terapia Ranbaxy, Tymbark, Unilever (Domestos, Cif, Coccolino, Rexona, Rama, Clear, Signal, Delikat, Knorr), Veka or Zizin.
Lowe&Partners is member of Lowe Group Romania, which also includes Initiative, BPN, Golin, SeniorHyper, Mobile Works and Medic One.
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