Lowe&Partners won a pitch having as stake Bucegi’s communication account and which was organized by Scandia Food in the start of the year. The agency will provide for the brand integrated services of strategic consultancy, ATL and BTL, with the result being a creative product that can be declined in all communication environments.
We wanted a partner to understand very well our target consumers. Lowe&Partners was a detached leader in doing that. They convinced us through powerful insights, put together in a memorable creative concept, very relevant for our consumers, and also through the contagious energy of the team
Alexandra Bucur,
Marketing Director, Scandia Food.
Alina Balan – Client Service Director Lowe& Partners. Photo credit: Dragos Asaftei (www.dragosasaftei.ro)
Winning this account offers us more than the satisfaction of a pitch from which we emerged as winners. It is a real challenge to communicate for a brands with such a tradition in Romania, especially on a market with very vocal players. And it is exactly this challenge that fueled us from a creative point of view and helped us to reach a route in which we trust strongly. Stay tuned!
Alina Balan
Client Service Director, Lowe&Partners.
The platform for Bucegi brand is scheduled to start in May and will include activations on all channels, so brand’s message can be send in an unitary and relevant manner towards all categories of public.
The teams working on the account are:
Scandia Food: Alexandra Bucur (Marketing Director) and Ana Burloiu (Brand Manager).
Lowe&Partners: Vasile Alboiu (Chief Creative Officer Lowe Group), Manuela Gogu (Creative Director), Victor Oprișan (Senior Art Director), Andrei Munteanu (Senior Copywriter), Alina Bălan (Client Service Director), Alina Floroian (Account Director), Adriana Tudoran (Account Manager) and Ilinca Nanoveanu (A/V Specialist).
Lowe is an American company with headquarter in London, offices in 90 countries and over 9,000 employees. In Romania, it is present for 22 years through Lowe & Partners, part of Lowe Group Romania.
Lowe & Partners has on its clients rooster companies like Bancpost, Romanian Red Cross, DeSilva, Gothaer, Johnson & Johnson, Skanska, Terapia Ranbaxy, Tymbark, Unilever (Domestos, Cif, Coccolino, Rexona, Rama, Clear, Signal, Delikat, Knorr), Veka or Zizin.
Lowe&Partners is member of Lowe Group Romania, which also includes Initiative, BPN, Golin, SeniorHyper, Mobile Works and Medic One.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.